Senior Product Marketing Manager

Daxko Birmingham, Alabama
senior product marketing marketing marketing manager manager marketing product marketing team drive health research sales leadership
March 23, 2023
Birmingham, Alabama
Company Description Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members. Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCCand every type of organization in betweenwe build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. Job Description As the Senior Product Marketing Manager, you will drive the cross-market and vertical go to market motions needed to achieve product marketing success metrics. You will leverage product marketing expertise along with research, company goals and industry knowledge. If you enjoy creating and executing product marketing plans in collaboration with marketing, sales, and leadership across all markets and products, then keep reading! Qualifications Demonstrated success in developing and executing product marketing strategies and tactics. Strong analytical skills and ability to interpret market and customer data to inform product and marketing decisions. Excellent written and verbal communication skills, with the ability to create compelling messaging and content. Passion for the fitness, health and wellness market and the presence Daxko and its family of brands have within it Ability to prioritize tasks and to delegate them when appropriate. Ability to function well in a high-paced and at times stressful environment. Exceptional time management, analytical, and organizational skills Ability to smoothly collaborate across all levels of the organization Bachelor's degree in related field preferred Three (3) to five (5) years of experience in Marketing with strong preference for Product Marketing training, expertise, and/or experience In your day to day you will: Define and communicate market, competitor, influencer and ICPs of Daxko customers and prospects Expertly communicate product value propositions designed to drive product qualified leads, product growth & attachment, and customer adoption. Develop high-quality product collateral, such as datasheets, customer presentations, and other sales enablement materials to support the sales team and help drive revenue growth. Build programmatic approaches to research, insight gathering, and reporting. Conduct win/loss analysis to identify areas of strength and weakness in our product offering and use the insights to inform product and marketing strategy Partner with demand generation teams to develop and execute promotional campaigns that generate leads, increase product awareness, and drive customer engagement. Deliver critical product assets to support growth including research and data, ROI calculators, demos, videos, or other product thought leadership and tools. Assist in completion of strategy and results documentation for the Board of Directors and Senior Leadership Team meetings, as required. Collaborate with peers across the organization to ensure alignment on objectives and top-notch execution. Additional Information Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values. We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites include: Flexible paid time off Affordable health, dental, and vision insurance options Monthly fitness reimbursement 401(k) matching New-Parent Paid Leave 1-month paid sabbatical every 5 years Casual work environments Remote work All your information will be kept confidential according to EEO guidelines.

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